Our Research: Michigan bicycling events bring $21.9 million economic impact

Posted on May 21, 2015


We’re thrilled to see the release of a new report by the Michigan Department of Transportation (MDOT) that finds out-of-state participants in organized Michigan bicycling events are responsible for an estimated $21.9 million in economic impact for the state. R. Neuner Consulting worked with MDOT and BBC Research and Consulting on this project, the second phase of the “Community and Economic Benefits of Bicycling in Michigan” project, funded by federal and state planning and research funds and aimed at describing the economic benefits that bicycling brings to the Michigan economy.

Bicycling events of various size and type were selected for analysis in order to compare the variety of economic impact, including the Tour de troit and the Apple Cider Century. R. Neuner Consulting completed on-site, in-person survey research at the events in 2014, and assisted with the overall analysis . For more information, please visit the MDOT website.