Introducing… SOCA

Posted on December 4, 2014


For the last two years we’ve worked with a small, community-based non-profit organization working to revitalize one of Lansing’s most critical commercial corridors — the Saginaw Street and Oakland Avenue one-way pairs. This fall we completed a several month effort to re-brand this organization (formerly the Westside Commercial Association) and launch a new identity: the Saginaw Oakland Commercial Association, or SOCA, for short!

Thanks to the fine team at Lansing’s Redhead Design Studio, we launched this new logo in November. In the coming months we will continue to work with SOCA to find ways to creatively engage businesses and neighborhood partners to work together to revitalize the corridor. Learn more at