Our firm’s work to quantify the Community and Economic Benefits of Bicycling in Michigan was featured in the Summer 2015 American Planning Association (APA) Transportation Planning Newsletter. We teamed up with the Michigan Department of Transportation and BBC Research and Consulting on a two-year, two-phase project to examine the total annual economic impact of bicycling in Michigan, which we estimated at $668 million. Across the state, we found that nearly 800 people are employed in a bicycle-related field. Many of these jobs are in retail sales, with an estimated total annual revenue of $63 million.
Our team handled all of the in-state outreach and research for this report. In addition to examining the total state economic impact, we also measured the tourism and event impact of bicycling in Michigan. Event participation and in-state tourism spending by Michiganders are a major part of the bicycle economy, accounting for $438 million in annual spending.
Click here to view the newsletter article.